The biggest mistakes developers make that leads to bad ending for many projects are
1. Huge Discounts
Many new projects are still making this mistake over and over again, huge discounts like 50% is insane and it always bother me how the hell the early buyers won't end up dumping since they have already see big profits.
2. Lack Of Solid Products and Ideas
Lack of working products and real use cases is why many investors are not taking new projects very seriously, no one would want to hold such tokens or coins for long, developers need to start working on how their project's token or coin will be very demanding throughout the globe
3. Bad Exchanges
Imagine new projects that make over millions of dollars in ico or ieo and end up listing on bad exchanges with no enough volume, what do they expect to happen?
It is really sad to see the unfortunate state of the "forgotten" projects and many new projects are joining them. It makes me wonder if the developers are doing this consciously. This might be their primary goal, just to get some money from their investors and letting the project fail in the end. They don't just keep making the same mistakes. This choose to keep doing it because they can earn when they've done it.