3. BNB (Binance Coin): Owning BNB is more comparable to owning shares in a company than most coin offerings, but even at $18.00 it is so undervalued. Binance is to crypto-trading what Apple is (or used to be) to the retail tech industry. Bigger, faster, and more creatively Binance's growth internationally will inevitably drive up the price of its own coin. This is true despite the fact that a large majority of users can't even access BNB (the US) without going through backdoor channels. Every other exchange just creates a platform and leaves it running. Binance is actually developing partnerships with countries, banks, and ICOs to offer a variety of offerings no other exchange offers.
It is not considered that holding BNB is a stake of Binance, although holding BNB is required to purchase an IEO, or use it as a DEX listing fee, BEP2 transaction fee, and BEP2 token migration. But Binance does not share any profits to BNB holders.