Due to the shareholder revolt and a falling stock price of the company they wanted to create this, in order for the Artists and the company itself be able to directly interact with the fans and be more engaged in the entertainment ecosystem.
They're just gonna sell rabid K-Pop fans some shit coin that would quickly become useless faster than the average K-Pop aspirant's career.
In general, it's wise to stay away from celeb coins, they usually have nothing solid to stand on aside from the celeb's popularity and even that is not a guarantee these coins would hold their value.
Maybe that's your opinion, but this will be a breakthrough, of course, because the KPop is scattered everywhere. especially South Korea already uses a blockchain system.
they seem to be focusing on developing in South Korea and several countries that have a fans, this doesn't rule out the possibility of reaching out globally and that will be their great success
I can no longer find the first one that quoted me but my take on this is, if it's simply a K-Pop related altcoin, it'll be very niche and might not have much use outside this industry. That's why I thought it'll likely just be for these companies to collect funds.
Now it they are going to integrate it with other apps, then it might have a future. Maybe not only can fans get coins by buying with cash but maybe they can earn it on events, then they can spend it on merchandise. Of course it's best if it'll be like an actual crypto that can be used for purchases in other platforms.