It's nice to see that companies are looking into the potential of cryptocurrencies and invests on developments of their tokens. It may have an impact to the current market if the public percieved crypto as a good alternative to payment, however, we are quite unsure how significant its effect would be. But it does help introduce crypto to the innocent ones who does not know anything about it.

Several replies here are right, a private company initiating engagements with cryptocurrencies won't go well. We know that the current administration does not want negotiations using crypto.