The early alpha version was already shown before the ICO on the 10th of October, which means it's not like other projects only relying on ICO funds. The first round of coin offering only started recently.
What do you think... Is it worth to keep an eye on it?
It does not mean that because they were able to release the alpha version of their product before their ICO they are not anymore relying on the ICO funds. They are conducting an ICO. That is the truth of the matter. And it is just an alpha version, they will probably have a lot of trial versions after that before finally releasing their proper product. And even in their alpha version, crypto is still not in place. Who knows it might be in place only after Beta 2.0.