i notice that your website, after the rebranding from IDAP to Bitfex, is
https://bitfex.com/. However, there is what appears to be another exchange, named Bitfex.trade, at
https://bitfex.trade/en/. I take it that there is no overlap between the teams behind these exchanges? there is a review of bitfex.trade at
https://www.cointelligence.com/exchanges_list/bitfex/ ; however the term "BitFex Exchange" is used throughout the article. Unless one was already familiar with your logo (which is the word "BitFex" in an interesting font) and with their logo (which is the word "BitFex" in a different interesting font), one might be confused as to which exchange was being reviewed. The logos also appear at roughly the same size and at the same location of both of the home pages
