No wonder, cryptocurrency hype no matter what it is has a very strong influence on large corporations. Nobody wants to lose their jackpot in the future. Everyone is afraid that once again they will miss the moment when it was possible to earn a lot of money for cryptocurrencies, I remember 2017. Therefore, now everyone will somehow implement the blog chain and various services their activities.
Maybe they see the advantages of crypto nowadays and also they think that this will be a good investment for their company , they are the first company in their country that uses or will be using cryptocurrency it can create hype to many people it can cause rumors that could create news that they can use to gain people and earn more using this.
They are all businessmen and they observed and saw the opportunity behind the wonder of cryptocurrency and that is why they are implementing it into the k-pop industry. They already got a lot of crazy fans around the world so it is a no brainer for them to sell a token or cryptocurrency for their fan that they can use to purchase some merchandise from their k-pop idols.