I think that new standard of token will give more opportunities for users of the platform and allow to reduce the cost of transaction and make platform more secure.
The reward for the project users and authors will attract a lot of users to the platform and will be good for the future development and promotion of the platform.
Now many cryptocurrency platforms offer the reward to their users. It is necessary that the tokens of the project will have a liquidity and it will be simple to buy and sell token.