New projects are very hard to trust because there are no bodies or regulations set aside to run checks on new projects to give a 100% assurance to investors of good returns after investing. Since the entire effort to identify the authenticity of a new project lies in the care of the investor, there will certainly be a level of fear when investing in new projects.
I think we need a neutral site or something that the new projects get approve of so it would be easier for investor to trust projects. I know money can by any regulation site but it might be a good idea...
No one is actual neutral nowadays, Anything can be bought! Before popularity, ICObench was the most trusted source to find a better project. But now, they ask money to add a new project in the top bar. Therefore, most of the people don't like string KYC or regulated project, so the STO plan has been failed. It's you, who should research a project with the knowledge. Research, verify then choose, no need to hurry to pick a new project.