As I understand the second round of airdrop is still active and they also have a good referral program. I'm sure it'll be cool.
A good opportunity to get a reward and I will buy tokens for me anyway. Since all green projects are now very popular. And this means that there will be a huge demand.
It also means there are a lot of competitors, even I know some green tokens launched this year. But with Brazilian government support, AMA has more chances than other tokens.
Not so many strong competitors, really. And the project is under Swiss jurisdiction, not the Brazil.