Financial support is one of main thing to a project but it's not enough to reach the crypto market. Because there are so many projects in the crypto market. First of all the project need a well-experienced development team to continue the future updates. The next thing is marking, if you have a good project without good marketing is useless. Because the project needs to get users attention and build their community. The community is one of an important thing to be a success.
You need to have a lot of money to begin with but even if you do and the project is bad you will keep bleeding money until it's all gone.
The most important part of the project is the idea itself. A good idea will survive even when you don't have a lot of money to promote it and you don't promise wonders.
The second most important factor is the team itself. Teams that work hard succeed. Those that are focused on the money fail.