Financial support is one of main thing to a project but it's not enough to reach the crypto market. Because there are so many projects in the crypto market. First of all the project need a well-experienced development team to continue the future updates. The next thing is marking, if you have a good project without good marketing is useless. Because the project needs to get users attention and build their community. The community is one of an important thing to be a success.
Also need a honest team to build a strong project, so they can manage their financial for marketing, operational, or other developing programs.
The community is the core of how good the project is, because the community can build the hype and if the project is in hype people will look for it and might be will invest.