We have built and audiences from people seen at gasoline stations. These people are likely to be drivers stopping by to refuel their gas tanks. They are the perfect target audience for petrol and snack brands.
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LinkYou know at first glance, the tweet/advertisement confuses me. I imagine other people will also get confused until of course when they learn that one way Quadrant will get information is from its audience. Probably better if ads weren't that too cryptic.