The growth of cryptocurrency market will facilitate the growth of price of tokens. The growth of price of tokens will attract more investors to the project and it will be more simple to develop.
But, as I understand it, when a token is traded on the exchange, ICO|STO|IEO were over. The money from crowdfunding has already been received by the team. Trading on exchanges changes the price and redistributes tokens between investors. But the project no longer receives new money.
There are exceptions, but overall it is. Or am I wrong?