At some point they need to turn a profit, right? But what profit can they expect from their user base?
I can only think of website rankings: according to worthofweb.com, their value more than doubled in less than a month. I don't think it's working much though, it's now worth 5 times more than worthofweb.com/loyce.club, while I didn't even try 
Comparing it with bitcointalk, https://www.worthofweb.com/website-value/bitcointalk.org/, cryptotalk is 10 times less worth than bitcointalk.
Bitcointalk:
Cryptotalk:
