No offence but the bitter truth is ICO is almost dead and without a marketing budget, it's dead before even it is born.
You can try hard to make it a success without a budget, but in the end you have to return empty hand. You will just lose energy and time for nothing.
ICOs, IEOs, STOs those who have the budget and spends much to make it successful are even not getting attention imo, so the budget free projects are far from getting any attention.

Please don't get wrong, I was just trying to say the truth of the current situation. Peace!

Anyway, you can try launching a bounty campaign with your token to see how good response does your project gets. Good Luck!