It is difficult to know, the code of bitcoin is open source so eventually altcoins would have been created, but if for some reason that did not happen then all the money currently invested in the whole market will be in bitcoin, it is also likely that the developers will be pressured to add more functions to bitcoin than what we have now but it is doubtful if the developers could make the best possible job when facing such pressure.

Despite the despise that some members of the forum have for altcoins the truth is that we need them, bitcoin cannot do everything and it is OK to have other coins specializing in certain aspects like privacy to allow bitcoin to perform its main function which is to be a currency.