Starbucks huh? Is that the best they can pull? I mean... seriously. How many customers would actually purchase a cup of coffee with BTC?
Not literary people buying coffee with bitcoin that is not the only aim of BAKKT partnering with Starbucks, the main thing I think and the reason why BAKKT chose Starbucks is due to its popularity and the trend we are now. We all know that Starbucks company became big and more trending lately when people tend to buy coffee from their shop. Promotion is the first aim of this partnership, promotion of BAKKT itself.
Became big & more trending lately? Starbucks has always been dominating the coffee scene for many years my friend.
Anyways, I am not sure what their business decisions were behind this partnership. Maybe they just wanted a 'PR buzz' out of it.