To be fair, some people who wear Cryptotalk's signature make high-quality posts and that signature has contributed to the return of some distinguished members.
The promotion of this forum is not limited to the number of clicks with links to signatures, but the installation of the name of the account or site in your head. We all now know crypto name and therefore it is considered a profit for those who are comfortable earning from the posts and therefore some will visit.
The real challenge is how long will the company pay for advertising the site? Will they make a return from that? What happens when payments stop? Will it be an empty version of the serious discussion board?