Whenever extra weeks are added to the bounty campaign it can mean the following things :
1. The campaign is a success and they want to extend it to more weeks in order to extend the promo of the project
2. ICO's/IEO's is doing great and the marketing team decided to trow another round of coins into the bounty pool
3. They re-calculate the bounty stakes and if they low the rewards they can extend it for a couple of weeks ( this is a shady thing for a bounty to do )
Personally the 1 and 2 are the most usually reasons of why the bounty campaigns get extra weeks and you should enjoy it when it happens.
It can mean vise versa too, sometimes there are good projects that extend the bounty because they are still lack of investors and they need to gather more funds to continue with the project.