This could be through scam promotions on Bitcointalk, Reddit, or any other social media sites, or maybe through Google ads, etc. Instead of just completely ignoring it, spend a few seconds reporting the scam site as to hopefully prevent potential victims from falling for these scams. Even if the difference to be made probably is just minuscule, it could make a difference.
Remember, it only takes a few seconds.
It really could make the difference, our scam section is a big help to me so many times, I was wearing the signature and promoting these projects when I saw one trusted member reporting and posting his investigations about the project the investigation is valid , it saves me a lot of time and effort, imagine if it was not posted I could have promote it to people and wasted several months of my time, lost of money to investors and lost of time and efforts to me.