The dev actually answered these similar concerns here so I'll just link it
https://bitcointalk.org/index.php?topic=421615.msg5282966#msg5282966And as for the success, you are right, what matters most is branding at the end of the day. The endless possibilities for anonymous transactions although enticing, might have to take back seat to the branding of the coin. I only hope dark coin is able to find the right balance between both aspects.
Thank you for that. What I do see is that "hiding in plain sight" is left out of the options. But I will follow its progress. Thanks for the tip.