A working platform?
Active devs?
One of the things investors are really looking for is a working platform. But not all tokensale or pre sale have a reliable platform so it is also a requirement for choosing a token to buy. They must have a unique platform that helps people. These are what investors are looking for now.
But, how many crypto platforms do you really use? Maybe exchange or lending platform? Do you see any other real use case? In 2017 there was a big boom and people invested in every utility tokens in ICO phase. But look how many tokens are now really used on these "working" platforms? And do we really need everything to be tokenized? Look at the reality, the result is that the whole altcoin market is 90% down.