Most of all, I was interested in the fact that clients will be able to get an individual approach while traveling.
This will make them feel at home and spend a little more.
What kind of individual approach do you mean? Is there any special service for your customers?
Artificial intelligence will refer to the database in which all customer preferences will be stored.
This will allow the client to always get what he is used to.
I still have a very important question about the options for collecting this data.
How will customer information be entered into this database?
Specific data is collected automatically, as it happens when you visit a hotel.
When you order food, upgrade your room or order the laundry service - such activities are collected in your final bill, which you pay upon check out.
The data is collected the same way, but of course, a guest can opt-out of using his data with AI algos, if he feels uncomfortable about it.
Opting out could be arranged during the check-in process, via the app or by simply asking a chatbot to stop collecting the information at any time.