I'm still learning about business so it's nice to have someone with experience and certified educational accomplishments to discuss this stuff with.   You should just ignore the trolls and internet stalkers, feeding them only makes them think they are clever. I was wondering, since you got the gift cards wholesale why did you mark them up above face value?  I always assumed the companies that sold these cards were getting them for a lower cost than face because otherwise I'm not sure how they would profit from it.