I'm kidding with you? why do you want to buy alcohol with bitcoin? You can buy more altcoin / coins with bitcoin, why do you need to buy alcohol with bitcoin, you can use bitcoin for good things, I really don't know what you are buying bitcoin for but I suggest you buy altcoin / coins with bitcoin to get profits by trading
Some people wand to take advantages of their previous investment. They just want to enjoy in a more tangible way
Some people want to diversify their investment portfolio. Why not investing in alternative assets such as Fine Wine, Art or gold to hedge crypto's market fluctuation?