I have noticed this too even though I havent been into it for very long. Only used it for transactions due to it being offered as many have indicated already how they managed to get the majority of their user base by offering it to them for free in the beginning. But for a trade in for their identities via facebook.
I dont agree with their ethics and what their company stands for from what I have seen so far in the cryptonews shows on youtube about ripple but it is the fastest to transfer funds then what I have used so far. And I believe this is the determining factor in what those big businesses really care about including the banking entities looking to use cryptocurrency for their own agendas.