There are 3 components that every good crypto project continues to improve on
1) Technical capabilities & Delivering on Technical goals
2) Marketing, Community and Adoption
3) Integration, Partnerships, Usability and Company Structure
From these 3 distinct categories, there's a whole infrastructure and sub-categories that can be stemmed. Ultimately, there are teams who solely focus on 1/3 areas and neglect the others; this is ultimately what we call shitcoins. Most top 50-100 coins have at least captured 2/3 of these areas, with only a select handful of gems attaining or about to attain all 3 levels of success.
Ultimately, every project I see can be defined by these basic and generic overview of essential capabilities I view. Again, I want to stress there are several areas to emphasize within these categories there are numerous of sub-categories, such as legality, financials, revenue, market share, competition and a whole host of other factors that make up any successful business
You should make it 4, and include "Consistency" on it, with only those three you have mentioned, it will not work if their team doesn't have the consistency to develop their coin (if they have the intent to do so) but I've notice that these so called good projects and mostly of the ICO now don't have any intention to make their project to last long, they just wanted to raise funds and enjoy spending that money while investors and bounty hunters are going to perish because of them.