If uPLexa continues the way it evolves right now, I have no doubt there will be succes in the next 5-10 years. The key to this succes is finding the niche for IoT mass adoptable tech. And since there are great ideas within
 the team (and actually being carried out), great ideas being vented by the community here and in the other channels, and the team is obviously willing to listen to those ideas, we'll be allright. But it is really a chicken and egg story: there need to be demand for the project to thrive. And it's our job and the team's to find that market and supply the solution.
That said the web advertising is interesting: it could be a booster to get the upx-story and tech into the world as well, marketingwise. If you can only find one or two companies with a great reach it should really help a lot.
Let's hear some more about it..