In my opinion, the Instagram event is basically a promotional event, it's focused on encouraging people to dream and also to be able to put down their dreams in writing. Most dreams that people have are for personal enjoyment or enrichment and any amount that is given would be appreciated.
Its crazy right. I guess the contest would be filled with creative/crazy ideas in posts made by a lot of people. It would be interesting going through the post and reading all those ideas being shared. I guess the winner must have the best ideas in the the thread. Has to be an idea that is feasible and that could work.