Yes, if a new project is able to register on a popular exchange like Binance, I think this will be a real concern for investors. Of course, there are other considerations so the team does not register for popular exchanges. It might be financial, or there are other obstacles.
Registering a new token on an already popular exchange such as binance certainly has to have enough financial and voting from many parties who like the token, if it cannot be done by the project, it will be difficult to be listed on a popular exchange.