Advertising on coinmarketcap is expensive. Its one of the best place to advertise but its expensive. I wont advise that Dreamr go on to spend that amount just for advertising. I think they should pay more attention on the app development. If you read through the whitepaper, Dreamr doesnt seem to be an app that would have much of its users interested in blockchain technology or how blockchain tech could help their dreams. Its just going to be a social media platform to them.
I agree with you that coinmarketcap advertisement is expensive. However thats worth spending instead of making other boring and vague things. See the success rate if projects advertised in CMC.
Youre right when you talk about the success rate of projects advertised on CMC. They are on the most popular cryptocurrency platform, so its expected that theyll perform well. However, Ill say I prefer the project development to spending more money on big adverts.
For me, I think they should balance the advertisement and the developments of this project so that everything is in control. If they continue developing the project they can advertise this, but with these developments people will know this project more even though they are not advertising it.