As I always say dreamr always finds a suprising way to impress. And yes agreed team has some thoughtful reason behind these gift cards,one way or another it's fulfilling what it has claimed so fingers crossed for the success of Dreamr.
you are right i too believe its actually planned with very idiographic view considering and unique because the aim is to emphasise other peoples dreams to become true but am still doubting how they will target their funding process because they need or i can say they have to have more fund to implement this
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As said earlier when your marketing is to Notch you won't care too much for funding. Do the right thing. Bring out the right product and there is no way you're going to lose on this.