If the project is a scam, it would be really silly of its team to show their true identities. In most cases, they just find some pics online and use them as the images of their Chief Financial Officers or advisors, as was seen in Empire Card who used a picture of French actress Sabine de Poncins, little known outside of France, as the portrait of their proud imaginary CEO Patricia Harrison. There have even been reports of Ryan Gosling working for a project as a designer under a completely different name.
Some scammers are, however, way more intricate. They know its quite easy to reveal a fake pic so they just hire people to pose as their CEOs, CFOs, and so forth. Rumor has it that certain scammers even pay homeless people to pretend theyre leading a disruptive startup to a bright and radiant future. This fraud is much harder to call out, but at least those guys help homeless people in some way, so heres your silver lining.
For me personally it might be difficult to identify a team project that is transparent and even impossible. Especially when scammers use photos of other people or photos of people who do not have a place to live, a homeless man who is paid to be photographed and used for things that are not good, although it can help a homeless person, but this method is not the right way and can hurt many people, both those who participated in the project and also the people who were photographed.