Good for them, I hope they make it.
They remind me of our roots.  When we started, we had coinsmarket.com, remember how small they were? 

These exchanges are a hard business.  I think they need to come up with a model that allows key->key trading without custody.
I really liked that idea where we could force all tiny coins to add a github API that we write that is opensource, to facilitate chain to chain trading without custody risk.

Any hacker that gets into their cold wallet - or any bad employee that goes in at night to the cold wallet takes down the entire binance, etc.

What a redicules risk these centralized exchanges have.