Who would say they didn't expect the launch of Margin trading from Kucoin?  When Binance launched IEOs, after much deliberation a, Kucoin launched theirs too, when Binance changed the rules to holding BNB, after much deliberation, Kucoin decided to change the rules too, and when Binance launched Margin trading now, as usual after much deliberation, Kucoin decided to launch it too, it wouldn't come as a surprise to me if they suddenly launch fiat trading now just like Binance since they are no longer hiding the fact that they are cloning every of their moves.