All our team members are engaged in other blockchain projects, some of them quite well known. We'd like to keep 2Ether separate from those projects so that in the eyes of the audience it doesn't become mixed up with other things we do.
I do not know it is a legit project using the Ethereum code source or not, but an anonymous team is not very convincing lately.
There were several projects with anonymous team member failed the community because they were attaching a malware on their wallet and dumping the coin on the market.