Many only think about the money an ico raises but they do not realize that if an ico gets too much money then there is no one else to buy the coin and this means a very low volume, so many investors feel trapped in the coin since they cannot do anything else but to hold their coins and if one of the main holders get desperate then he will try to sell his holdings immediately crashing the value of that coin in the process, and for a new project this could a blow from which it never recovers.
I am sorry to say that if I was a developer too, I might be tempted to actually do what most developers are doing now.
Imagine that u have had a plan in life to establish a business, and which is to be making e about $100k profit every year which is not a small profit for the next 50 years, which will be $5 million dollars as total profit, and then I come to the market to offer a project plan, which during the course of the campaign, I was able to raise $22 million dollars, is that not a profit for over a hundred years already, so tell me why I would stress myself again to start establishing the project, all I just need to do is create a project that investors will dump and then exit the market blaming the failure of the project on investors dumping. Is that not what most projects do?