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The interesting thing, in addition, is to be able to indicate where these type of sites are announced or linked, to be alert on the point of contact origin.
For example, Ive taken a look at the referenced site, and found it within a Website that is scammy as can be:
http://www.binance-register[dot]co/en/app-download/
The page is not new (a year old), but links to the site you mention in the OP (must have updated it recently). There are a few more links of the kind mentioned within the page, behind a caption that indicates: If during the maintenance period, we suggest you visit the site from mobile H5 page via the following sites.
So these seems to be swarm of sites that are linked together in the same manner with the same objective: steal your credentials and, eventually, your crypto assets.