That's the thing. The only people gaining are the people that initiated the pumps. They're smart. As soon the shit coin goes up buy 10-20% they sell to people buying after the 10-20% up. Anyone who buys after that is stuck with those coins because no one is going to buy a shit coin that is up that much. They end up selling at a huge lost (sometimes 70-90% lost). It's a scam that works well for people who organize pump and dumps.
The FOMOs are trying to get rich overnight, but ended up loosing everything. I wish people get it that only
trading / investing in Bitcoin will bring you profit. Only
BTC's price fluctuate to the point where you can make nice profit trading with even $500. It's going to take a while to build up the profit, but it's almost always a sure thing.
Or you can wait it out, earn less than trading, but not "lose" as you say. Because, you never lose unless you sell, and if price plummets, all you have to do is wait and you won't lose a thing.
Not everyone is a trader, and holding is a perfectly valid strategy to preserve value when possessing a deflationary coin. Can you earn more by trade? Yes, but you are risking it more as well.
Leaving the coins in a cold wallet and look at it next few years from now works fine as well.