Well if those 37 companies mentioned will really use XRP as a mode of payment or transfer then there's a possibility to increase its demand that will push the price but I'm not a fan of XRP because its a centralized coin so I'm not planning to hold XRP for long-term goal though I usually use it for withdrawing from exchange since it has lower fees and fast transaction.
Yes, about 37 companies that I think are big companies, so it is true that using transactions using XRP, so I'm sure there will be an increase, but I haven't seen that happen so far, it's just that many people speculate about the future of XRP.
Yes I also often use XRP transactions because of low costs.