But still the most easiest application for exchange token is for it to power the operation of the platform like using it to pay transactions fees and some activities within the platform. Yes, finding use cases for it outside the exchange is quite OK but I don't think it's that easy to do
Some tokens are huge volume and less transaction fees because of big investors support. Nowadays every investors are active on trusted tokens we don't predict the future growth because of sudden spike. We are all see number of profitable tokens and peoples are mostly concentrate top 10 altcoins so easiest tokens also stay in a same ratio on this current traffic.