Which one ? Your organic lip balm ? 
What do you mean? This isn't related to the lip balm, this is a separate feature of the website.why the hell there is a lip balm thing here lol
You can enter by clicking on the link in the top middle of the GimmeFreeBtc website (http://gimmefreebtc.com)! The link is encased in a green box.
The middle green box show lip balm ad