The tech geeks adopting crytocurrency lately does not admire the technology behind the project any more but the financial prospect that will come from it. You should wonder what Jack Dorsey is looking for in the space, as a rich tech and not creating his own cryptocurrency as well but preaching bitcoin everywhere. We have a profit of over 4x from bitcoin alone this year, which can be seen in any project or stock in a short period.
Honestly, there's a truth in what you've said. Few years ago it was all about the technology when everybody I must say tells about how great blockchain technology was but right now, it's all about the value and price of bitcoin.
I think that's normal because many are aware of the potential of blockchain and it's about bitcoin alone now. And we're moving on to the mass adoption which is happening today despite of the bad look of the market lately.