I agree that to do that with BiblePay, we need to find a (different) and very solid use case and create a boilerplate message, be known for that use case, and launch that particular brand. The problem with us right now is we cant really call ourselves 'the go-to wallet for Christians' because a Dash clone does not really offer anyone an alternative to Dash, or to bitcoin.
Let's forget use-case for a minute and just talk missional values. What purpose do you want this coin to have? When you're on your deathbed, thinking back what do you want to say BiblePay did for people around the world?