Morning mate. I cannot say for everyone, but can elaborate a bit more on my own approach and strategy here. I always start with just an idea, evaluating how it may be spread wider, how applicable it is and else. Then a very important component is the value I can get. Or some benefits. Then paying attention to the team, the roadmap and innovations
Sounds rational, you seem to be on the market for pretty a long time. And as for today, are there many platforms/solutions that pass your "test"? Would be definitely interested to hear some recommendations