I had the default CPC set which was less than a penny, But I set it higher so it's about 5 cents right now. Compared to adsense which can vary from 1 cent to a $1 depending on the ad. My reason for switching from AdSense to CoinURL is I thought maybe it would bring more clicks, since the ads are more relevant to the audience, But so far it's about the same 1 click to every hundred visitors roughly.