They have been for years. All that's left to do is create the infrastructure and short to mid term demand to sell the coins they accumulated throughout the years to a bunch of suckers buying into that demand.

Do they like Bitcoin? I think they do, but just from a volatility standpoint. IMHO, they don't see Bitcoin as a safe haven asset, neither a valid payment method. It's just one of the many risky assets they play around with and make money with.