Talking about private companies means talking about profits or margins. IBM saw and action to get a big cake in the blockchain technology market. IBM's market is a corporate, especially a Fast Moving Consumer Goods company, a product that has a fast turnover, and a relatively low cost. FMCG products have a relatively short shelf life due to their perishable nature. The nature of FMCG is Frequent and repeat purchases & low prices, huge volumes, low contribution margins, extensive distribution networks, and very high inventory turnover.

Throwing blockchain products to the market, of course, IBM class companies do a series of modifications or adjustments according to the dynamics of consumer needs.

Although based on permissioned and centralized peer to peer blockchain technology, IBM as the organizer of the system can choose what information can be shared with partners. Because it uses a business network that is closed (closed network), licensed and confidential. Only those who are given permission can access, process and view data according to the portion of their respective involvement. "Not all business network members can see all transactions that occur in the blockchain system.