Its impossible to have one or two coins in crypto space because one or two coins can't solve all the problems we have in this world in every aspect of technology or others, if you want to keep a coin for a long time make sure the coin or token solves one or two problems in crypto space or the world, this type of coins don't die easily because they have real use cases, its simple as that
Some token are following Binance path, one coin but using case two with others plans. But still some coin are dying. Did you hear about Cco very dump coin but still investors have strong trust. As your rules Binance coin has real use case and several service, Now BNB has Binance USD.